Southward & Associates is small enough to provide personal attention you want, yet large enough to provide the breadth of services you need.

Southward & Associates is a Branding and Design company located in the heart of Chicago.




Chicago Lock Company - Case History

This manufacturer of thousands of different products was producing just one large catalog. Marketing needed focus, organization and consistency. We built a brand that segmented their markets and categorized their locks based on the level of security provided. We created one consistent brand through the tagline: The Specific Lock Needed for Precisely the Security Required. This worked well. It appealed to OEMs - they knew they could get precisely the look needed for their design. It appealed to Vending Operators - they could get the specific lock needed to secure different locations.

This brand was integrated into all marketing communications.

Results - 2000 Campaign

Revenue Increase
Sales Increase - 2000 $3,733,000
Profit Margin 13.25% before taxes
Gross Profit Increase + $494,622
Cost Savings
Estimate 10% Savings in Printing Cost
(Separate Catalogs, not one large catalog)
+ $8,000
Estimate 15% Savings in Design Costs
(Branding through the consistent use of theme and graphics)
+ $4,500
Result
Profit Increase - 2000 $507,122
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Client References
CLC
"Southward developed an integrated marketing and communications program that branded our products and services effectively."

Dale N. Padgen,
Gen. Manager
Southward offers branding, PR, web design, media placement and other services for your advertising needs.

Southward & Associates is the right advertising agency for you.